Book Publishers 101: Toon Books & Giveaway
Posted on Tuesday, February 15th, 2011 by the1stdaughterNot too long ago I made mention of the partnership between Candlewick and TOON Books. These two publishers have recently been some of our absolute favorites and when the following announcement was made we were extremely pleased. Take a look…
FOR IMMEDIATE RELEASE
Somerville, MA (Sept. 8, 2010) — Candlewick Press today announced a new imprint:
TOON Books, an Imprint of Candlewick Press

A new Candlewick partnership with the award-winning TOON Books, the imprint will bring TOON’s high-quality books designed for emerging readers to a wider audience. TOON Books, an Imprint of Candlewick Press, will launch October 1, 2010, with eleven hardcover titles. This fall, Candlewick will bring on board TOON’s acclaimed backlist, including 2010 Theodor Seuss Geisel Award winner Benny and Penny in the Big No-No! by Geoffrey Hayes; two Theodor Seuss Geisel Honor Books: Little Mouse Gets Ready by Jeff Smith and Stinky by Eleanor Davis; and eight additional TOON Books favorites.
The new imprint will publish four to five new titles each year. In spring 2011, TOON will release Silly Lilly in What Will I Be Today? by Agnès Rosenstiehl, and Patrick in A Teddy Bear’s Picnic and Other Stories by Geoffrey Hayes. TOON Books, which are leveled books for emerging readers, are vetted by educators. The books feature original stories and characters created by veteran children’s book authors, renowned cartoonists, and new talents.
Of the new imprint, Candlewick’s senior vice president of sales, John Mendelson, said, “Since its founding in the spring of 2008, we have admired TOON Books and how the list has been received by booksellers, librarians, and teachers. TOON’s mission to get kids reading through the accessible vernacular of comics paired with Candlewick’s deep sales and marketing relationships within the children’s books community will bring a renewed focus to the imprint in the both the retail and school and library channels.”
“We’re thrilled to partner with Candlewick, which is renowned for its passion for publishing only outstanding art and text,” said Françoise Mouly, publisher and editorial director of TOON Books. “TOON Books’ radical approach, putting to use all the sophisticated tools one can find in good comics to hook kids on reading, could only find support at a house that is as daring and comfortable in its own groundbreaking track record as Candlewick is. Joining forces, we will publish the new classics, the visually literate books that will tickle the fancy of, delight, inspire, and inform the children of the twenty-first century.” Continue reading the press release by clicking here.
What was most exciting to me about this partnership was that it would bring even more attention to a “style” of book I thought could be extremely helpful to young readers, and boys in particular. TOON Books is known for it’s “comic-book” like books. Each has a set reading level to assist parents and teachers when selecting books. It’s wonderful! Right now our family has been reading Little Mouse Gets Ready on an almost daily basis, because the kiddos keep asking for it. Obviously you don’t have to “stick” to a certain level, but I love that they provide a guide to assist in the process.
To take a look at the guide, just click on this link and you will be taken to a pdf that breaks down their books by different reading levels. It’s actually pretty neat! They also have a “how-to” when it comes to reading comics to kids so that they get the most out of the experience (also a pdf).
TOON Books Blog
TOON Books Site
TOON Books Catalog
I’m truly a huge fan of this Imprint and know that as soon as you pick up one of their books you will be too! And thanks to Candlewick Press one reader from There’s A Book will get a set of Silly Lilly books! Silly Lilly and The Four Seasons & Silly Lilly in What Will I Be Today? by Agnes Rosenstiehl.
Details: One winner will be chosen at random after the contest closes. You MUST fill out the form below, comments will not count as entries. Only one entry per household. Giveaway is open to US/Canada Residents only. The giveaway will run from February 15, 2011 until February 27, 2011 midnight EST. The winner will be announced in the closing post for Book Publishers 101 this month, on February 28, 2011.
This giveaway is now closed, please check back soon for more great giveaways!
Today’s post is part of our month long celebration of Candlewick Press for our monthly feature “Book Publishers 101“. Make sure to stop by the Candlewick Press Site for more information about this title and more. For more information about our Book Publishers 101 feature take a look at this month’s opening post.
Also make sure to take a look at our Giveaways Page for the four giveaways being sponsored by Candlewick press throughout this month!
Thank you to Candlewick Press for providing this book for review! Find Candlewick Press on Twitter and Facebook!
Purchasing products by clicking through the links in this post will provide us a modest commission through our affiliate relationship with IndieBound.





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